Dec 23, 2021
If you could simplify the tagline for your community's improvement strategy, it could be this: have more cool shit.
That's the message from John Hall, President/CEO of the Marshalltown Area Chamber of Commerce.
It doesn't have to be complicated.
In this episode, Jason caught up with John at the Mid-America EDC conference. As communities, we must be able to differentiate ourselves in this war for talent. At the end of the day, people want to live in a community where there is cool shit to do. This simple messaging strategy resonates with the entrepreneurs and visionaries alike.
Connect with John Hall